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PRIVACY

THE COMPANY'S COMMITMENT

The Company operates with the user at the center of its activities, aiming to maintain their trust and ensure the secure handling of personal information, with due respect and by giving the customer control over their information.

It is important for you to know what personal information Live Nation Italy (consisting of the following data controllers: Live Nation Italia, Live Nation 2, Live Nation 3, Live Nation 6, A Bass Concert, and Comcerto) collects about you and how we use it.

The Company has made every effort to provide clear and easy-to-understand explanations. However, if you need further information or have any questions, our Data Protection Officer is always available and can be contacted using the details provided in the "Contacts" section.

The Company is also committed to promptly informing users of any significant changes to its privacy protection practices and will seek user consent when necessary.

PRIVACY POLICY

The Privacy Policy has been designed with users in mind. Its applicability in any specific case depends on how the Company and the user interact. For example:

  • If the user purchases a ticket, the Company will use the information provided to fulfill its obligations under the purchase agreement, and—with the user’s consent—to keep them informed about events that might be of interest.

  • If the user visits the Company’s websites, cookies will be used to personalize their browsing experience and provide better service.

Your choices and rights in various situations are explained in more detail below.

Index

For more information, click on each icon, or scroll down to read the full Privacy Policy.

Types and Sources of Information Collected by the Company

The Company collects and stores various types of user information when users create an account, purchase tickets, contact the Company, or use its websites, apps, and social platforms.
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How the Information is Used

The Company collects and uses user information for various reasons, such as helping users attend their favorite events, sharing news, marketing purposes, or complying with legal obligations.
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Who the Information is Shared With

The Company may share information with Event Partners—e.g., artists, promoters, record labels, teams, or venues—and other third parties involved in the services provided.
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User Choices and Rights

Among other rights, users can choose whether to receive marketing information from the Company. They also have the right to access their personal information held by the Company.
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How Information is Protected

The Company is committed to ensuring that information in its possession is protected and securely deleted when no longer needed.
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Questions and Comments

The Company welcomes any questions or comments about this statement or how it handles personal information.
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Types and Sources of Information Collected

When creating an account or purchasing a product (such as a ticket), the Company collects users’ contact and billing details.

When purchasing tickets for events organized or co-promoted by the Company, information may be collected from ticketing agents, including name, contact details, ticket purchase info (e.g., number of tickets, seats).

When attending an event, the Company may collect personal information through:

  • CCTV cameras (clearly indicated with signage),

  • Free Wi-Fi networks (if the user registers to use them),

  • Contactless payment wristbands used for event access and purchases.

When using the Company’s websites or apps, it collects browser/device type, IP address, location data, referring site, browsing activity, and visited sites. See our Cookie Policy for more details.

When using social features on our site or apps, the respective social platform may share certain user information with the Company.

If accessibility needs are present, the Company may collect specific health-related data (with explicit consent) to ensure an inclusive experience.

In rare cases of data collection about minors, parental consent is always required, and such information is used solely for the specified purpose.

The Company may work with providers analyzing geodemographic data to further personalize services. To opt out, refer to the “User Choices and Rights” section.

How and Why User Information is Used

This section outlines how and why the Company uses information, and the legal basis for processing.

1. To Fulfill Contracts

The Company uses personal data to:

  • Process orders;

  • Receive payments;

  • Provide customer support.

2. For the Company’s Legitimate Interests

  • Conduct market research and analysis to improve services;

  • Carry out marketing activities (unless user consent is required);

  • Send service-related emails (e.g., confirmations, event reminders);

  • Detect or prevent illegal activity (e.g., fraud, ticket scalping, IP infringement);

  • Create user profiles to personalize services. E.g., if a user buys pop concert tickets and consents to marketing, the Company may suggest similar events.

Personalization Settings

By better understanding the user, the Company can offer a more tailored service. A user profile is created based on known information and service usage.

How to Opt Out of Personalization

Simply disable the “Allow Personalisation” setting in your account. The Company will cease all personalization efforts and only use data for essential services like fraud prevention.

What Happens When You Opt Out?

You will no longer receive tailored content, and newsletters will contain general information (unless you’ve specifically requested updates about certain artists or locations).
Profiling necessary for service delivery (e.g., fraud prevention) will still occur if relevant.

Is Opting Out of Personalization the Same as Opting Out of Cookies?

No—they are separate. Use the dedicated cookie consent tool to control cookie settings. See our Cookie Policy for more details.

Ensuring Security at Company and Partner Events

When Consent is Provided

The Company may use user data to:

  • Send event-related offers via email, push notifications, SMS, or social media (preferences can be changed anytime—see “User Choices and Rights”).

  • Offer location-based services (e.g., festival apps showing nearby activities).

  • Perform crowd management analysis to optimize resource allocation during events.

  • Deliver personalized ads and marketing via websites and apps (see Cookie Policy).

  • Process health data to accommodate accessibility needs (with explicit consent).

Who the Data is Shared With and Why

  • Live Nation Entertainment Group, which provides marketing, profiling, reporting, and tech support services.

  • Third-party service providers (aka Data Processors), such as cloud service vendors providing IT infrastructure.

  • Partners and co-sponsors of events, or those providing specific event services (according to their Privacy Policy).

  • Third-party suppliers fulfilling product/service orders.

  • Government agencies or authorized entities when legally required.

  • Successors in case of a business transfer or restructuring.

User Choices and Rights

Choices

After giving consent, users can withdraw it at any time via the following means:

  • Change preferences in their account;

  • Follow instructions in Company emails;

  • Contact the Company directly.

To opt out of:

  • Cookies and tracking tools → See Cookie Policy;

  • Location tracking and push notifications → Adjust device/browser settings;

  • Personalization → Adjust preferences in your account or contact the Company.

Rights

Users have specific rights regarding personal data, including:

  • Object to data processing;

  • Request deletion or stop further use;

  • Request a copy of personal information held;

  • Rectify, update, or amend their data (users with an account can do so after logging in);

  • Contest automated decisions (e.g., credit checks), although the Company rarely uses them. If used, this will be clearly stated.

To exercise any of the above rights, contact: privacy@livenation.it.
Please note: rights may vary by jurisdiction, and the Company may not always be required to comply. In such cases, users will receive a clear explanation.

How User Information is Protected

The Company applies varying security measures depending on the type of data collected.

Information is retained only as long as necessary to provide services, fulfill the purposes outlined in this Policy, and comply with any legal obligations. Data is securely deleted once no longer required.

As part of an international group, the Company uses shared services, some located outside the EU. For global tours/events, user data may be transferred abroad to ensure a unique experience.

In such cases, the Company ensures data remains protected through:

  • EU-approved Standard Contractual Clauses;

  • EU-U.S. Privacy Shield;

  • Binding Corporate Rules;

  • Other approved safeguards.

For more details or documentation, contact the Company.

DATA PROCESSING

User data will be used exclusively in accordance with applicable data protection laws and our Privacy Policy.

Data collected during a contest will be used solely to manage participation and, if applicable, award prizes.
Legal basis: fulfillment of a contractual obligation.

CONTACTS

For questions about the above or the Company’s privacy approach, users can contact the Privacy Office or the Data Protection Officer at:
privacy@livenation.it

Users may also contact the Italian Data Protection Authority, though we encourage reaching out to us first to resolve any issues.

Last Updated: May 15, 2025